First Impressions Resources & Tools

Note some portions of this page adapted from content developed by Andy Lewis for the Center for Community & Economic Development, University of Wisconsin-Extension.


Program Materials


Videos about First Impressions


Completed Community Reports

Research and Studies

Known First Impressions Programs in the US (Updated 3-2018)

Adaptations of the First Impressions Program

The notion of using the “secret shopper” approach to evaluating communities has gotten a number of people excited about using this same approach in other settings. Others have chosen to make modifications to the program for use with their own communities.